Sunday, April 6, 2008

Volkswagen TV Ads Grab Awards

Volkswagen of America, Inc. Announced that the Jetta and Passat advertisements are finalists for the " more effective Overall Ad " in non-luxury category by IAG Research, a television advertisement and product placement effectiveness measurement company. The IAG Research awards are scheduled to be given to this year& 39;s New York International Auto Show opening press breakfast on April 4, in the Javits Center.
The Volkswagen Passat wagon has been recognized as a finalist for the most effective " Founded Identification Launch Campaign ". Award Each category was based on national advertising that began ventilation in the previous year. The award recognizes automakers that produce ads that effectively reach the television viewing audience. Efficiency is achieved through a combination of strategic and innovative means creativity.
The vehicle is a finalist in two of the five award categories presented by IAG Research: The Jetta has been recognized for the ad " " Dance, the Passat and has been recognized for its " Safe Happens " propaganda. The awards are based on responses from 1.5 million viewers who responded to the survey questions. " We are very excited about being recognized by IAG " said Kurt Schneider, the general manager of the creative content at Volkswagen of America, Inc. " The research confirms the true effectiveness of these messages in connection with consumers and increase consideration for the brand. "
The 2007 VW Jetta is equipped with lots of features promising that enhances comfort and convenience. Not veis features include Volkswagen efficient cold air, a CD player, cruise control, air conditioning, traction control, and the time - and-telescoping steering wheel. All models feature 2007 VW Jetta four-wheel independent suspension, electro-mechanical steering, and a manual transmission. The all-new Jetta is price of $ 16490, its base price.
The 2007 VW Passat sedan and wagon comfort features interior and exterior styling that spell sporty, practical and safe. The Volkswagen Passat offers six standard airbags and other valley self-grabbing features. The Passat also comes with a refined 2.0-liter turbo four cylinder engine mated to advanced direct injection, delivery system to ensure the best fuel consumption. For the Passat, the base price for the sedan is $ 22960 and $ 25225 for the wagon.
The Volkswagen America Inc., an Auburn Hills-based auto and a subsidiary of Volkswagen AG, headquartered in Wolfsburg, Germany is closely aiming to compete with other Detroit Manufacturers of automobiles. This is the reason why it is concentrating on its line. Volkswagen is one of the world& 39;s largest producers of passenger cars. It is also Europe& 39;s largest automobile. Volkswagen sells the Beetle, Beetle convertible, Eos, GLI, GTI, Jetta, Passat sedan, Passat wagon, Rabbit, and the Touareg through approximately 600 independent resellers in the United States.



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